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Hello! I'm Alexzandra.

I am a business professional with ten years experience in Account Management, Marketing and Sales. I am also a mother of two wonderful girls who are my whole world. I have a passion for marketing, innovative thinking and elite organization skills. I have always been a self starter and entrepreneur of my own brand. I strive to be successful in everything I do and always put my all into every project and client relationship. Continue scrolling to learn more about my Experience, Education and Clients I have worked with in my career. Leave me a message below if you have any questions or opportunities you would like to discuss. 

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Alexzandra Lyon

Senior Account Executive 

(919) 714-3238

Email:

alexzandralyon@gmail.com

Location:

Wake Forest, NC

Degree

University of North Carolina Greensboro

​

Bachelor of Science Business Administration 

&

Bachelor of Science Business Administration: Marketing 

​

Phone:

EXPERIENCE

EXPERIENCE

May 2022 - Present

Senior Marketing Director

Invited Clubs

  • Managed Social Media accounts for multiple clubs

  • Detail oriented especially when reviewing all branding, communication, print marketing and social media.

  • Managed multiple projects at the same time, knowing which to prioritize while meeting all deadlines

  • Write copy for multiple types of communication (Texts, App Notifications, Emails, Social Media)

  • Maining organization of ongoing projects, past projects

  • Run Board of Advisors for Hasentree Country Club and three committees for members to be involved with different departments. 

  • Assist with HOA planning in connection to the club. 

  • Assist with HOA yearly budgeting and zoning. 

  • Create Yearly calendars and planning for programming.

  • Manage budget for the the year to ensure we are on track for spending and revenue.

April 2020 - May 2022

Senior Account Executive

Crobar Creative Leverage 

  • Lead the rebrand of High Point Market.

  • Worked with our design team to create a new logo, brand colors, font style and get approval from the client.

  • Held weekly meetings with the client and presented new work/ideas in addition to rebranding all past assignments leading up to Market.

  • Worked with our development team to create a new website that maintained the brand standards and colors we implemented.

  • Rebranded all print collateral, signage and social media.

  • Worked with the client to establish a budget for media advertising, took the budget and came up with a strategy that best suited the clients needs and would give us the most engagement and return on our media investment.

  • Worked with our photography team to capture the best content and keep them on a schedule during market to ensure we were capturing content that can be used for marketing, media, social and promoting the next market.

  • Sent out all communication emails regarding market Via Klaviyo.

  • Oversaw our social media team and made sure brand standards were being met in all posts.

  • Registration was up 8% from the last market and engagement with the events and website traffic was at an all time high.

July 2018 - April 2020

Junior Marketing Director

Market America 

  • Identify target market and use keywords and SEO research to increase user interaction and page visits.

  • Manage and Create Advertising campaigns on several platforms; Oversee teams campaigns on platforms such as Google, Facebook, Instagram, LinkedIn, Email and Website Campaigns)

  • Monthly, Weekly and Launch reporting on campaign performance and tracking reports.

  • Ensure that content and Ads meet platform requirements and are on track to be successful.

  • Manage budgets, work with creative to find visually capturing campaigns and create digital media plans.

  • Keep up with new trends, software, design practices and SEO research/findings.

  • Collaborate with the Team to make sure everyone’s digital content is executed correctly and relevant towards their users and target market.

January 2014 - July of 2018

Marketing & Social Media Manager

Benefit Cosmetics

  • Manage budgets for new products and projects. 

  • Forecast sales for new product ideas and research trends for upcoming season. 

  • Place orders for products with the quantity based on the forecasted sales reports. 

  • Coordinated events, marketing trainings, and product launches

  • Post on Social Media with a CTA to engage customers to make a purchase, send emails to client lists and create and execute targeted campaigns to ensure we meet sales goals

  • Tracked engagement activity and sales from email/social media links

  • Collaborated with district manager to discuss new promotions and social media engagement

EDUCATION & AWARDS

EDUCATION

Adobe Certified 

Adobe Certified Professional in InDesign | January 2024

​

Adobe Cerfified Professional in Illustrator | December 2023

Klaviyo Product Certified

Klaviyo Product Certified since December 2022

20 in their 20's Award

Triad Business Journal 

In 2022 I was awarded the 20 in their 20's award by the Triad Business Journal. The award application was submitted by a client of mine and I am honored to  be select as a recipient of this award along with other young professional in the Triad. 

Bachelor of Science Business Administration

& 

Bachelor of Science Business Administration:   Marketing 

University of North Carolina Greensboro 

  • Graduated with a dual degree in 4 years from UNCG 

  • Was the captain of the UNCG Club Tennis Team for 2 years 

  • Volunteered at the Ronald McDonald house for their yearly Christmas celebration & other events they would hold throughout the year (Ice Cream Socials, Movie Nights, Crafting, Etc.) 

High School Diploma

Heritage High School 

  • I graduated from Heritage High School in Wake Forest with Academic Athletic Honors. 

  • 4 Years of Varsity Tennis Team & 3 Years as Varsity Team Captain 

  • 4 Years of Varsity Swim Team 

CLIENTS

CLIENTS
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SKILLS

SKILLS
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Microsoft ExCel - Advanced

Microsoft Word - Advanced

Power Point - Advanced

Adobe - Certified Professional

Klaviyo - Product Certified

Monday (CRM) - Advanced

EXPERTISE

EXPERTISE

Klaviyo & Email Messaging 

I have several certifications from Klaviyo's Academy Training. Some are program specific for using the software such as smart linking and automations. A majority can be used across any Email & SMS Marketing software. Below I have listed the certifications I have acquired. 

  • Build a Brand Voice Certification 

  • Developing a User-Generated Content Strategy Certification 

  • Deliverability Certification 

  • Creating an Effective Acquisition Strategy Using a Sign-Up Form 

  • Improving Deliverability and Maintaining Account Health Certification 

  • Customizing Analytics Certification 

Strengths 

  • Building client relationships and exceeding their expectations

  • Self-Starter with innovative ideas and problem solving skills

  • Ability to multi-task while producing quality work 

  • Strong communication skills 

  • Managing budgets 

  • Creating presentations for internal team and clients 

  • Prioritizing projects while still meeting all deadlines

  • Managing multiple team members, increasing team moral and succeeding at projects

Key Skills

  • Klaviyo Certified : (Product certification, specialty certifications in: Analytics, Campaigns, SMS Marketing, Targeted messaging, Lists and Segments, deliverability and building relationships)

  • 10 years’ experience in Account Management, Marketing, and Sales

  • Proficient in Klaviyo, Monday, JIRA, Ahrefs, SEO optimization, Microsoft, Adobe, Mail Chimp

  • Recipient of 20 in their 20’s award for the Triad Business Journal - 2022

CONTACT
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